23snaps is on track to become the household name for saving and sharing family photos

15 APRIL 2014, LONDON, UK

The UK based private photo sharing network for families is becoming one of the most popular photo journal applications for parents around the world. Since their launch in June 2012, 23snaps has surpassed 500,000 users across 179 countries, with a growth rate of approximately 20% month on month. The service is completely free, and has become very popular with parents of young children, seeing a new photo or update shared every second. 23snaps also sees an engagement rate of approximately 90%, which compares with Facebook’s 10% for individual posts.

23snaps allows parents to privately save photos, videos and updates about their children in an interactive online journal, that can be shared securely with close friends and family anywhere in the world. March 2013 saw the launch of 23snaps’ most unique new feature - Stories. Stories allow parents to combine multiple photos and text to create multimedia vignettes of family memories. A single photo or video update can lack the ability to fully capture the significance that many precious family moments hold. Stories solves that problem by better mimicking the way that families share memories and tell each other stories.

April 15th also marks the launch of the first localized version of the 23snaps app. Portuguese speaking families in Brazil now have access to a version of the service in their native tongue. Meaghan Fitzgerald, CMO for 23snaps, says “We chose to bring 23snaps to Brazil because of the highly social and family-oriented culture that prevails in that part of the world. We hope that Brazilian families will embrace the service.”



About 23snaps

The service was founded by Ivailo Jordanov and Yury Tereshchenko in 2012, and is currently available for free on iPhone, iPad, Android, Windows 8, online and through a wifi enabled, digital photo frame.


23snaps have been awarded a Lovie for best Lifestyle app, listed as a top iOS app of 2012 by both The Next Web and ZDNet and featured in the iTunes exclusive Apps for Parents collection.

Quotes
"“We chose to bring 23snaps to Brazil because of the highly social and family-oriented culture that prevails in that part of the world. We hope that Brazilian families will embrace the service.”" Meaghan Fitzgerald - Chief Marketing Officer, 23snaps
Spokespeople
About 23snaps

23snaps is a private social network for families that makes it easy for parents to save photos, videos, measurements, stories and updates of their children to a beautiful family journal, and then privately share those moments with family and close friends around the world. Users can then order photobooks and prints of their favorite memories.

Available for iOSAndroidWindows and Web, and in both English and Brazilian Portuguese languages, 23snaps is an award winning service with over half a million customers in 179 different countries. 23snaps has been called the “Facebook for Families” by TechCrunch, the “Instagram for Parents” by CNET, won a Lovie Award for Best Lifestyle App and been named one of the top Apps for Parents in the Loved by Parents Awards.

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